When you look around the internet at all the Realtor sites available, and there are a ton of them, it’s easy to see that many professionals in the real estate business are pretty in tune with the idea of blogging to get their name out in the public eye. However, what is also pretty painfully evident is that many Realtors have no idea what to blog about to accomplish that goal at all.
Many Realtor blogs that you find on the internet are regurgitated articles copied verbatim into a post, dry housing market stats, or the agent’s featured MLS listings. Shockingly enough, these are not particularly interesting topics for a blog.
If you want to share something that you’ve read in an article with your clients, summarize what the article says and then state your own thoughts on the topic. You should include a link to the original article as well, so that readers can check out the source themselves, but never make your whole post just an article without expressing your opinion on it. Always reference your sources, whether they are for articles or pictures too.
Another bad blogging practice that appears frequently all around the web is posts with distractions in them as a result of poor grammar, spelling errors, or poor organization. These types of errors can occur even when the topic is fabulously well laid out and interesting but poorly proof-read or edited. Poorly chosen or resized pictures are another way that poor organization can deter from a good blog post; a bad picture or one that takes forever to load can detract from what you’re trying to say or even appear to change the message that you’re trying to convey.
Make your blog topics interesting; don’t be afraid to pick sides when you post your opinion about things even if you know that not everyone is going to agree with you. Things that are controversial get talked about, and you have a better chance of someone linking to your post then. Don’t limit yourself to strictly real estate topics either; feel free to talk about important events in your area, national news, and personal opinions about current events, anything that might interest people. The more interesting your posts are, the more people will want to read them, and the more value they have.
Look around at some Realtor sites yourself and see what kind of blog posts you find. What type of posts peak your interest? Try to use these blogs as a jumping off point for other topics that you think might interest your readers so that they’ll come back to your blog on a regular basis and maybe even share your thoughts with others.
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