For too long, the majority of real estate professionals have ignored the potency of the green housing market. It seems that there just wasn't anything 'sexy' enough about solar panels or sustainable materials, to make this small sector of the market interesting. Well, things have certainly changed in recent years, and many home sales experts can now see the value of energy-saving, environmentally aware, housing.
With ever rising heating and cooling costs, even those with practically zero interest in global issues, will appreciate the benefits of having an energy efficient home. A wider increase in concerns about land use and environmental degradation, too, have helped further enhance greener building considerations. Gone are the cliched misconceptions that green housing means tree-houses, made of recycled tires and tin cans, favored only by lentil-munching naturists. Nothing could be further from the truth. Thousands of environmentally friendly homes have been constructed across the country in the last couple of decades, and for the most part, they were regular homes, simply built to conform to certain green specifications.
There has also been a move toward green home improvements in existing properties, ultimately making them more desirable to many current buyers. And while early research showed that most buyers would welcome the opportunity to live in a green home, the majority were unhappy about paying more for the privilege. It can be difficult assessing the long term savings that may be made from having an environmentally efficient property, but given the likelihood that many buyers in the current market are likely to remain in their homes for some time, the benefits will be tangible.
Whether lower-priced green housing is sold on the basis of cost-savings through energy efficiency, or higher-end greener properties favored due to political ethics, the importance of green homes in the market place should not be understated. In fact, a recent article on the Property Wire website revealed that greener homes in some US markets were outselling conventional real estate. Research by the Seattle based Green Works Realty, showed that these properties were not only selling faster, but also commanding higher prices than their more traditional counterparts.
So, as developers look for ways to make new construction desirable to future home seekers, it seems likely that we will see continued growth in greener developments as the market demands it. And as buyers and sellers alike become more money-conscious and eco-savvy, it looks as if the grass really might turn out to be greener on the other side.
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