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Choosing Independent over Franchise Home Brokers Realty

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By : John Cutts    99 or more times read
As the housing market becomes fiercely competitive, realtors and brokers are weighing whether to remain independent or become part of a franchise home brokers realty.

While being independent gives agents the freedom most professionals want, being part of a franchise realty gives one the support services needed and the brand name that can give instant recognition.

In many local markets, some successful independent agents are being wooed and offered tempting buyout offers by big franchise names in the real estate industry, but a number of these independents choose to remain independent.

Many agents choosing to be independent are those that are already successful. They are confident they can find clients and close sales without the help of a franchise office. They explain that they can spend the energy spent to please bosses in pleasing clients.

In many markets also, there are still a lot of home buyers and sellers looking for independents. They want the personal touch and the attention they cannot get from corporate realty businesses. They know that in a lot of instances, independents work harder because they do not have a support office from which to obtain some assistance.

Based on a report from a real estate consultancy, independents still account for the huge majority of the market, but the percentage and number of professionals working for a franchise home brokers realty have been surging sharply. About 15 years ago, only 25 percent of all agents in the country were part of a franchise group. Today, the percentage has risen to about 40 percent. A number of analysts even say that more independents will continue to migrate to franchise organizations because of the rising level of challenges faced by independents.

Some independents advise that novice real estate agents work first for a franchise home brokers realty as they learn the ins and outs of the market. Bigger real estate organizations provide training and materials for marketing, recruiting and advertising.
John Cutts has been educated in the finer points of the foreclosure market over 5 years.

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