A report from J.D. Power and Associates reveals that majority of home sellers are not satisfied with the services they get from their property brokers or real estate agents. According to these house sellers, their primary concern is with the way these real estate firms are marketing their residential properties for sale.
According to the report, sellers' satisfaction over real estate agencies' performance declined by 40 points compared with 2009 figures based on a 1,000-point performance scale. For 2010, real estate firms received an average of 742 points from home sellers who participated in the evaluation study.
Among real estate agents and brokers, Prudential got the highest points in terms of seller or customer satisfaction, while Keller Williams came in second. Re/Max rounded up the top three based on house sellers' assessment.
In contrast with house sellers' evaluation, homebuyers believe that real property agents are actually doing better compared with last year. Customer satisfaction rating for real estate firms as provided by homebuyers rose by an average of 12 points to 803 compared with 2009. Keller Williams was highly favored by homebuyers and is ranked first among real estate agents, with Prudential coming in at second and Coldwell Banker occupying the third spot.
According to J.D. Power, most homebuyers rely on the negotiating talents of property brokers or real estate agencies to acquire properties. Based on the ratings they gave real estate firms, majority of them are satisfied with the buying price they get for their property purchases. On the side of home sellers, the firm behind the report stated that difficult economic conditions are affecting how sellers view real estate agents' performances.
Real estate analysts have confirmed that the current economic downturn is making it more difficult for agents to sell dwellings, with most sellers being forced to lower their asking price just to be able to sell off the properties in their books. This leads house sellers to form the opinion that their brokers or agents are not doing a good enough job.
Although property brokers and real estate firms received a lower satisfaction rating from house sellers who make use of their services, most housing market analysts believe that it has more to do with the recession and housing industry crisis rather than the actual performance of agents.
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