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How to Market your Home to Sell

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By : Sonia Smith    99 or more times read
In the world of real estate, good marketing techniques can bring a higher price to any home. Additionally, even if a good marketing might not sell your home, but it will surely keep people coming in to look at your home, which give your greater chance to successfully sell it.

Nowadays, with so many homes up for sale, you will surely find a tough competition putting your home in the market for sale. However, there are several ways of marketing your home to make it sell. Check out the list below.

  1. Take pictures of the home front because most buyers begin their home search through the internet, so pictures are important. When you take pictures, make certain to crop out sidewalks and streets, remove vehicles in front of your home, and shoot up angled and close pictures.

  2. If you own a condominium or a town house, take pictures of the tennis courts, spa, pool or clubhouse. Nevertheless, if you have a yard, make sure to put emphasis on the space, remove children’s toys and pets, mow the lawn and trim bushes.

  3. Take photos of the rooms in your home and make certain to turn on lights when you take pictures, open the drapes and blinds, remove trashcans and focus on interesting features like the condition of the wooden floor or a fireplace mantle.

  4. Putting signage will encourage homebuyers to call either you or your agent. Ask permission from a neighbor whose home is located in the corner of a busy street to put a sign in the yard with arrow pointing to your home.

  5. Virtual tours can greatly help in marketing your home. It will lure buyers from room to room in your home. You could ask sound, music or a wonderful and well-written description that scrolls with the movement of the tour.

  6. Make sure to put advertisements on the local papers and find out which papers pull the most number of readers.

  7. If you sell your home by yourself, you can buy mailing lists from the list of brokers. If a real estate agent represents you, you can ask about direct mail program. You could send out mails to your neighbors, real estate agents representing homebuyers in the area and buyers living in other places and usually relocate in your neighborhood.

  8. Consider an open house, especially if your home is located on a high traffic area where buyers often flock. Place house signs all throughout the place to direct buyers to your property, advertise on newspapers and online. Make sure to invite your neighbors as well.

  9. If an agent represents you, consider doing broker or agent tours. Agents who linger in your property will remember details well and describe to prospective buyers. The best way to lure an agent to stay around is good food. You do not have to spend much on food, sandwiches will do.

  10. High technology has made it more easy to create and send out electronic flyers. Make sure to include pictures of your home. Flyer costs could vary, but generally less than $100 to produce.

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