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How Realtors Can Benefit from a Stagnant Housing Market

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By : Jerry Clifford    99 or more times read
During a housing boom like the one we saw just a couple of years ago, realtors are endlessly busy, running to and from meetings with clients, hosting open houses, and working on their marketing campaigns to attract new clients. Often family and friends are pushed to the side because agents feel the need to 'strike while the iron's hot.' Indeed at the present, this seems like sage advice--the iron's now cold to the touch.

Now that the housing market has slowed down substantially, real estate agents have two choices ahead of them: quit the business and opt for something more secure, or use this time to their advantage so that they're ready for the next real estate wave.

When sales are slow, it's a perfect time to learn new skills and work on your craft. As a matter of fact, slow periods are when many agents begin a process of development that can carry them through future ups and downs of the market.

Start by taking classes, obtaining certificates, and acquiring new specialties. This is your opportunity, for instance, to take a course on meeting the needs of senior citizens, or to become a certified EcoBroker. When the market is hot, you won't have time to add to take courses. Build up your skill set today; both you and your clients will benefit in the future.

In addition to getting new certificates, now is also the perfect time to get to know areas of real estate that you're not very familiar with. For example, if you haven't worked much with short sales, or REO properties, this is a great time to bone up on the legalities and requirements involved.

As you're building up your real estate repertoire, consider making changes to your business plan. The most successful agents have a detailed business plan in place to help them stay focused on their goals. Look over your own plan, or create one if you haven't already. Examine the budget as well as your marketing strategies. Are there areas that could use some adjusting? Now is the time to reflect upon what works, what doesn't, and to make corrections as needed.

There's nothing quite like a pile of unpaid bills to stir the creative juices. Many agents will not make it through this drought, and will leave the industry for something more dependable. If you don't want to be one of them, you need to think creatively to bring in more business.

Do your existing marketing strategies work for you? Do you need to consult with other real estate agents for ideas? Do you have a strong web presence? Really take a look at which efforts have been successful at capturing leads, and which are a waste of your time and money. Even though you're not as busy as you once were, your time is extremely valuable. If you spend it on ineffective marketing strategies, then you're throwing away a lot of potential income.

Even though it can be extremely stressful to be in this business during a stagnant market, you can use this down time to examine your practices and to add new skills. With a little reflection, perseverance, and creativity, you'll be able to ride out this slow period with quiet confidence, knowing that you'll be ready for the next big real estate boom.
Jerry Clifford has received the prestigious 100% Club award for his success as a Minneapolis real estate agent. He is certified as an ePRO and prides himself on attention to detail. If you need help searching for Minneapolis homes for sale, visit

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