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ERA Launches Recruitment Tool for USA Home Brokers

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By : John Cutts    99 or more times read
A recruiting system aimed at helping franchisees and USA home brokers in attracting and retaining quality sales personnel has been launched by ERA Franchise Systems LLC. ERA, a franchising firm in the residential property market, has introduced the ERA TopRecruiter, a tool that the company stated will help in eliminating obstacles to quality recruitment.

According to ERA, hiring quality real estate agents is not very easy, particularly while the housing industry is in a crisis. Officials from ERA have stated that the company is aware of the challenges facing brokers in terms of recruiting good sales employees and of the challenges that the current crisis is posing on property brokers in terms of finding reliable sales representatives.

The firm explains that the ERA TopRecruiter is a system that can be used by both small and large broker firms. The system was reportedly tested and honed for four months and had exceeded most category expectations. Company officials added that the tool has produced sterling results, particularly in the area of leads received and actual real estate agents hired.

USA home brokers looking for new property agents, including inexperienced and veteran agents, can rely on the comprehensive approach offered by the recruitment tool, ERA has asserted. The system features tools for analyzing hiring needs, keeping track of the progress of recruitment and also offers lesson on effective recruitment practices.

ERA has reported that brokers who participated in testing the pilot program were able to observe immediate benefits and the firm has now decided to offer the ERA Top Recruiter to its franchisees. The company added that personal coaching, virtual training and peer to peer info sharing are also being offered to brokers. The introduction of the recruitment tool enhances these offerings and provides brokers with analysis, planning, development and tracking tools for recruiting sales personnel, ERA has added.

ERA Real Estate also has a customized recruitment Web site called The site is specifically designed for USA home brokers and they can use it as a home base for hiring and recruiting sales representatives, ERA has revealed. Some of the features of the site are the Confidential Business Assessment, a marketing course in audio form and business-building information resources.
John Cutts has been educated in the finer points of the foreclosure market over 5 years.

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