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Sullivans Island Real Estate Broker Thrives in Down Market with Seo Marketing

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By : Fritz Thorp    99 or more times read
Organic online leads are far higher quality than PPC leads and will eventually have zero costs. People usually start searching on the upper left side of a google search result page.

Find the right keywords for your farming area.

First and foremost you must find the words and phrases that people are typing into google and other search engines when searching for real estate. A free tool is seo book keyword tool which gives you the amount of searches per day. A paid service is wordtracker which gives you the number of searches plus the competition for your targeted words. Some words will be too competitive to rank for and some will have no competition. It is best to have some of both on your site.

Where to place your keywords

Place three keyword phrases in the title tag of each page you want traffic. This is the blue text that shows up at the top of a web page when you click on a url. Next write a short description of your services in the description tag. You can copy the title words in the keyword metatag.

Writing content for your site.

It is simple to write content for the pages you have placed keywords on. Just start at the top of your page or just under the image in your header or featured listings. Find content about your farm area from wikipedia, chamber of commerce,broker, mls service and magazines. You will need 200-300 words with your keywords at the beginning and end making up 3-5% of the text.

Internal Linking

Add links to the keywords in your text that are on other pages. These links will will allow search engines to find your internal pages. Place a link on every internal page back to the home page.


A backlink is a link placed on another site which links to your home page keywords. Google looks at this as a reference to a good website. Try to get as many as possible from real estate related sites with page ranks of 3 or better. You will need one more link than the site ranked in number one position for your keyword for you to be #1 in google. This can be done with companies specializing in automated and manual link submission software like articlemarketer. The yahoo directory is the easiest way to get ranked quickly, it is a paid service.

Reduce your marketing costs to zero.

After 2-5 months you should be getting enough traffic to reduce or stop any pay per click costs.
If you have a diligent follow up automated system to capture leads and qualify them by filling out forms, then online leads will become sales.

Landing Page

Place forms on your home page to capture peoples contact info. Give them valuable information: mls searching, recent sales, home improvement articles etc.

Online leads are the most cost effective way to build your real estate business. Keeping the costs down in a down market makes sense!!!
We are a real estate internet marketing company in charleston SC. Realtor seo is a passion because it helps struggling agents build their business using technology and not money! Visit for a free 77 page report. Ron Davis is a sullivans island real estate broker and can be reached at

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