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Good Marketing Techniques In Selling Properties For Sale By Owners



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By : Leticia Carvalho    99 or more times read
Selling FSBO homes these days is difficult due to slowdown on house markets. Buyers never get tired of looking for better offers as it is a form of investment for them.

Here are some good marketing techniques:

  1. Make sure to upload good quality pictures for the buyers to see how the house looks like. Everything that they would want to see in the pictures must be organized and do not include unnecessary things.

  2. One of the marketing strategies that a seller must remember is to stress on the good points of the house. Tell the potential buyers what makes it unique among the others and what made the seller purchase the property. Sure, not all the qualities are good, but emphasize more on the positive factors.

  3. Be impressive. Instead of the usual food being served, have it catered as it is one way of enticing potential buyers, agents and brokers.

  4. A lockbox is always important in a property.

  5. Giving a higher commission can motivate the agents.

  6. Providing perks and incentives are good motivation for potential buyers who are on the lookout for homes for sale by owners.
    Some examples of perks are:

    • A discount of the property’s total costs
    • House protection scheme
    • 1 year homeowner organization fees
    • Lower interest rate
    • A weekend travel that is good for two

  7. It always pays to advertise. People read newspapers everyday and that is where a seller or an agent can put the advertisement.
    Here are some ways:

    • Advertise about a property for sale by owner in a Sunday newspaper.
    • Put up an ad with the photo of the house if possible.
    • Advertise in newspapers that are published once or twice a week.

  8. An interactive tour is a great way of advertising FSBO houses. Potential buyers may have no time to view the house personally, so make sure that they can fully take a look at the house online.
Leticia Carvalho has been educated in the finer points of the foreclosure market over 5 years.

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