As a real estate agent your database of people is what fuels a consistent business. You'll just love this tip for getting the contact info of people you meet so you can add them to your database.
Here's a short real estate course for today. While engaging someone in conversation, they ask you, “Can I have your business card?” What will be your answer? How can this be a way to add this person to your database? This is the easy part. You're going to use this opportunity to ask them for their contact info.
You should say something like, “You know, I don't have one with me right now. I can email you my contact info. That way it's easy for you to find when you need it. What's your email address? In case the email doesn't go through, what's your phone number so I can call you to verify I sent it to the right address?”
Step 1 is to open your mouth wherever you are and talk to people.
Step 2 is simply to ask them for their contact info because you want to send them valuable real estate information from time to time.
If a person shows interest in having your contact info, they will probably also accept information from you. Most people will give you their contact information if you just ask for it.
You may find, occasionally, that someone will respond with, “What are you going to send me if I give you my email?” Be prepared to reassure them that you don't share their contact info with anyone. Also, make sure they're aware that you send valuable real estate information to those you know from time to time.
Use your conversation to find out what they are interested in about real estate. Were they asking you about first time home buyer loan programs? Were they asking you about buying investment property? Use this to your advantage when they put up resistance to giving you their contact info. This is when you let them know the valuable info you can send them will be on the very topic they just asked you about.
This technique can be used anywhere. Whether you're at a restaurant, standing in the line at the movie theater or visiting with friends. The point is to always open your mouth about what you do. You're a real estate professional and everyone needs to know.
Don't be afraid to ask someone for their email address or phone number. You'd be surprised how many people will give it to you if they know they'll receive value in exchange.
Remember, your objective is to grow your database. All the lead generation you do is to build your database. Use every opportunity you get to capture contact information of those you come in contact with everyday. Strike up a conversation about the current real estate market. The current conditions are on everyone's mind and most people like to share their opinions about it. If you get them talking first, it's easier to keep the conversation going long enough to get their contact info. That's your short real estate course for today. Go out and get 'em!
As a real estate professional you need Real Estate Courses that will lead you to success. Click the link to discover Free training that will strengthen your business by showing you how to get consistent results month after month.
-Mike Pollak, Real Estate Agent Trainer
The Agent Success Model
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