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How to Catch Internet Home Buyers with Great Photos



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By : Erika Eaton    99 or more times read
There is nothing more important to getting your home sold in a timely manner, and for the best price, than the pictures your REALTOR uses for marketing. In a 2010 NAR survey, 89% of respondents stated they used the Internet for their home search. Iím confident those looking in upscale markets, like North Atlanta and Buckhead, are using the Internet well over 90% of the time.

The initial picture will be your homeís first impression to the real estate market. It will literally be syndicated to thousands of websites and viewed by potential buyers all over the world. Itís absolutely imperative you put your best foot forward.

Potential house buyers can be overwhelmed by the choices of homes on the Internet. They are presented with dozens and perhaps hundreds of home pictures to sort through. The homes can begin look very similar. Subconsciously, the buyers arenít choosing homes; they are rapidly eliminating homes, trying to narrow their list. Theyíll go back and review the narrowed list, with further refinements, before appointments are made. Itís imperative your home makes the first cut, or the potential buyers will never call for an appointment. You have to pique their interest with the photos, or your home will be tossed aside with a simple click of the mouse.

If the REALTOR thinks taking photos of your home is a 10-minute exercise with a pocket camera, I would seriously consider using a different real estate agent. Due to the importance of the marketing photos, Iíve made a substantial investment in camera equipment. In addition to an SLR camera, I have multiple lenses Ė including a wide-angle lens. The agents should know a substantial amount of photography and home staging, if not, they should be hiring a professional photographer. When evaluating a REALTOR, ask to see their past marketing materials and pictures, youíll know right away how seriously sheíll take the marketing of your home.

The picture must standout quickly. The vertical lines need to be straight; a novice might not be able to articulate the issue with the picture, heíll just know something doesnít look right. The pictures should have proper lighting. If your agent isnít using multiple flashes to take interior photos, does she know how to combine multiple shots for proper exposure? You donít want the underexposed room with blown-out windows look.

In short, your home can have the best curb appeal on the planet, with superb home staging, but if your REALTOR botches the photos, nobody will ever see the house in person.
Erika Eaton is a top-performing REALTOR in Buckhead, Atlanta. She specializes in North Atlanta homes for sale, Buckhead Real Estate and Vinings homes.

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