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Social Networking and Your Foreclosure Realty Business

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By : Karim El Sheikh    99 or more times read
Your car looks like a mini-billboard and you have burned up the phone lines in an uphill effort to get your foreclosed properties sold. Whether you are working as a Real Estate-Owned (REO) agent or as a freelance seller, you need to up the ante and get on the Internet to sell your products.

The Internet guarantees a wider market and a larger client pool to reel in potential sales. It can also help you scout for new properties without leaving the comfort of your own home. Perhaps you have already established an online presence, but find that your site is just not getting any (or enough) hits to make a difference.

Here is how to create the best website to get those foreclosed homes and short sale properties moving:

Visuals. Visuals. Visuals

The average human being spends around seven seconds on a site before surfing on to other sites. That’s lightning fast, which means you need beautiful graphics and visuals to grab their attention. Get the best quality photographs you can afford and never doubt the power of a beautifully constructed header. The main page must be arresting enough to keep the browser’s attention.

Navigation Ease

Many websites are stuck in the 1990s, featuring clunky frames and text links. Your website should have a menu that is easy to navigate and easy to find and click. A prospective buyer will not spend time hunting up the menu. If they cannot find it quickly on your site, they will find it on another that is more user-friendly.

Avoid clunk

Clunk is stuff on the website that makes it take longer to load. Animated .gifs or crazy buttons often do this. Extremely large photographs also take forever to load. Keep your photo sizes small and your website clean and clutter free. If you hire someone to design your website for you, make sure that he or she tests the site for all browsers (such as Internet Explorer, Firefox, Opera and Chrome, among others) and to make sure, do it yourself, too. The faster the page loads, the faster you will get people to take a look at what you have to offer.

Get found

Content plays an important, if often overlooked, role on a website. Many websites use SEO (search engine optimization)-based content to make their sites easy to find when certain keywords are typed into a search engine. You can either manually learn SEO and write content yourself or look for freelancers or reputable companies that can do this for you. The more content your site has, the more likely it is to be found.

Hook Up

List yourself on easily found sites, such as listings for real estate agents or realty companies online so they can provide links to your website or, at the very least, your email. This way, people can easily find and get in contact with you directly. List yourself in the local city website and create ways to drive traffic to your page.

Social Media

Facebook and Twitter are powerful media tools that can help you bring traffic up and spread the word about your business. The great thing about these types of tools is that they are completely free to use and take a minimum of effort to update.

These basic tips can help you create the best website for your business and turn your domain into a money maker and a way to sell those beautiful foreclosed homes you know someone is itching to buy. is the top resource online for finding foreclosure, preforeclosure, short sale, and rent to own home listings.

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