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Make Your Mortgage Services Attractive to Your Leads

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By : John Perry    99 or more times read
Reflecting the signs of the times, there are more people today that are actively searching for methods of settling their debts and improving their finances. Applying for mortgage is easily a good solution. The tough part is that selling mortgages is also more challenging than ever. Remember that these particular consumers are more informed. Most are aware of possible scams and mortgage schemes that mask high interest rates and incredibly long payment terms.

What should you do then to grab your own share of mortgage leads and eventually turn them into loyal customers? Follow these effective tips:

1. Know the problem and give the best solution

If you want to make sure that you can easily reach out to them, you have to understand the situation they are in. This will also help you determine the best possible solution for your potential clients. After all, they do not have the same needs. You can perform a lot of research about your target market, or you can study the products and services that you are offering. Identify how you can customize them to suit the needs of your refinance or home equity leads.

2. Give something for nothing

Everyone likes the sound of the word “free.” Rarely does it happen that anybody refuses a free product or service, especially if it is related to something that they are looking for. It even makes online ads more effective. Simply take note that the things or products that you offer for free must translate to a higher conversion rate. In the mortgage industry, free quotes and tools like free mortgage calculators often do the job. Taking it a step further, one can offer informative reports and successful case studies with previous clients. Mortgage leads do not get converted immediately. However, you are sure to build your reputation that will ripple with other prospects.

3. Be responsive

If there is one thing that can perhaps make you lose your home equity leads, it will be your lack of response to their needs. One of the foremost guidelines is to provide feedback as fast as 48 hours. It also does not matter if they signed up to your mailing list, or they give your office a call. You can also be responsive in a lot of ways, but the most effective is giving them a phone call. You can always expect an answer through this method. Not all of them are yes, but at least you can already determine your next course of action.

4. Highlight where you are good at

Again consumers are getting smarter and will only talk to companies that are worth it. Looking at various mortgage lenders and making comparisons will only be a waste of time. Humility aside, letting them know about your key advantages will ensure your service will be the first on their list. Indicate the number of effective and professional counselors on your team or, better yet, show that you have the lowest rates in the market. Similar to case studies mentioned above, tell them about your success rate. Highlight the percentage of customers who were able to realign their finances after dealing with you.

5. Set up a website

Whether you are planning to market online or offline, it is still best to set up a website. Your pages can be accessed by your leads anytime and anywhere. You can also put there all your product or service information. A website can also help in demonstrating your professionalism. Customers would still love to work with real mortgage professionals. They are assured of their financial know-how, experience, and expertise.

After capturing your mortgage leads, do everything in your power to keep them satisfied. Their word of mouth and loyalty to your offerings will be an added advantage in the long run.
Leads360 is the largest and most successful lead management company with over 2,500 clients and more than five years of experience helping businesses grow. We provide Web-based lead management software to business that needs a proven solution to help them manage their sales process from start to close.

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