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Home Staging Photos: Keeping it Neutral

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By : Mike Taylor    99 or more times read
Most homeowners and realtors are already well aware of the power of both a well staged home as well as online listings with pictures to grab the interest of potential buyers. In our current economic climate it has never been more crucial to showcase the positive aspects of any property for sale. With this being said, however, there are a plethora of atrocious listings out there in cyberspace that cannot possibly be convincing anyone to take them seriously.

The entire point of having your home listed online is to showcase your home to a larger audience. The "larger audience" aspect is pretty straight-forward; once your listing is online the entire internet can access the basic information about your property and look at all the pictures. It is estimated that currently almost 80% of home buyers look at properties on the internet before they decide which homes to tour in person which means that the impression your home can give online is vitally important.

The showcasing aspect of listing online seems to be a little trickier for some people. Take a gander at online home listings and you can see many examples of poorly taken photos that do nothing to highlight the positive aspects of the listing at all, are horribly dated because the house has been on the market for a long time, or they show off some very personal things about the homeowners.

When staging pictures are taken it is vitally important that the home is spotlessly clean, staged decently well, and that the positive aspects of the home are highlighted. Too many pictures are uploaded to online listings that showcase bland home features or dirty, cluttered rooms.

If you list your home and it doesn't sell over a number of months, check to ensure that your photos don't tell the prospective buyers that you listed your home months ago. Nothing says "failing to sell" in July more than listing photos with Christmas decorations in them.

Even if you do list your home around a holiday season, it's best to not have seasonal decorations in your pictures at all as that conveys personal information about your family that's best left out of listing photos. Other ways that you could keep personal details out of your photos, and out of your home while you're trying to sell it, include removing religious and political icons whenever possible to reduce the chances of alienating potential buyers; while you're trying to sell your home is not the appropriate time to make a statement about your personal beliefs.

Keep these ideas in mind when you're putting together your online listing with your agent; make sure that your agent is on the right page with you. Home staging is more important than ever in our current economic climate; homeowners should be using every possible tool available to them to get their homes sold for as good of a price as they can squeeze out of the market.
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