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The Listing Presentation Defined

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By : Kathie Shandro    99 or more times read
You're preparing to sell your first home. You've contacted a Realtor, who is coming over to give a 'listing presentation'. What is a listing presentation, you wonder, and how should you be prepared?

A listing presentation is given at the meeting of the Listing Agent and the Seller, where the two discuss the market value of the house and the process of selling it. The Listing Agent will give a formal presentation of market facts, as well as the broker's process of selling homes. It may or may not conclude with a "hard sell" push to sign a listing contract.

Yes, you should be prepared. Write your list of questions and ask each one. The Realtor will ask questions, too. They might include the following:

  1. Your reasons and urgency for selling
  2. Your expectations of the Realtor and the real estate company
  3. Your concerns about your property's condition
  4. Your questions regarding the cost of selling
  5. Your fears about disclosing negative facts about your house

The Realtor should be well prepared for this meeting. The Realtor typically begins with a review of her qualifications as well as the strengths of her real estate company. A written summary of current market conditions, complete with supporting MLS data, should be presented to you. The Realtor should also give you a Home Seller's Estimated Net Sheet, showing all of the costs you will incur in the sale of your home.

Most of all, the Realtor should review with you, in detail, the steps necessary to sell your home in the current real estate market. These steps should include those you must take: trimming the bushes, cleaning the light fixtures, washing the windows, hiring the home stager. You might ask, should the home be pre-inspected before listing? In some cities, sellers save money by offering the home inspection report to the buyers, avoiding the surprising news that the water heater valve is broken and the buyers want to renegotiate the sales price.

Before you sign the listing contract, assess the strengths of the Realtor. Was he prepared? Did he have a Powerpoint or video presentation that clearly communicated the marketing process he'll use to sell your house? And were your questions answered?

If the Realtor has a comprehensive marketing strategy to sell your home, then there's just two things left to do: Make sure your home is priced right and prepared to sell. Handsome homes that are priced accurately sell in every market.
Kathie Shandro is an experienced Realtor in Denver, Colorado. Visit for Denver real estate listings and information about Denver's neighborhoods, like Ken Caryl Real Estate.

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