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Making Your Pre-Listing Package Show Professionalism

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By : Kevin Wright    99 or more times read
In the past, real estate companies would brand and promote you and clients would list their home with you, primarily based on the company's name. In this day and age, it's very different, as a real estate professional you need to brand yourself and establish professionalism and a reputation for quality service. A crucial part of branding yourself as a real estate professional is using effective marketing materials. By investing time into creating a professional Pre-Listing Package you will be able to use it over and over again for everlasting results.

I would advise that you have a company design a professional package. They will be able to design a quality package that professional, impressive and effective. Creating your own can be a hassle, time consuming and may not contain what's needed to close the deal. Remember, when you give a client a package, the information in it represents you as an agent. Giving a client a homemade or poorly made Pre-Listing Package detracts from your professionalism as a real estate professional.

Sellers are most likely doing comparison-shopping with other agents, and if you have a package that is not professional or ineffective, then you have just lost the sale. If you don't provide a package altogether and another agent does, then you are losing a great deal of business. When designing your package be sure that the following is included:

  • Introduction / Cover Letter.
  • Agent Resume/ Profile.
  • Team Profile.
  • Marketing Plan.
  • Sample Marketing Flyer.
  • Comparative Market Analysis (CMA).
  • Charts and Graphs.
  • Testimonials / References / Track Record.
  • Information on Preparing Their Home.
  • Common Mistakes Sellers and Buyers Make.
  • Selling and Buying Process Flow Chart.
  • Aspects of Buying and Selling.
  • Questions to ask other agents.
  • Disclosures.
  • Personal Marketing Brochure or Business Card.

It is always good to remember that less is more. When designing a Pre-Listing Package make sure it doesn't contain too much information. The only thing the client wants to know is if you can get their home sold. The package should contain no more than 30 pages because clients don't want to read a novel they just want the facts and how you get homes sold. Including disclosures, such as the listing agreement for them to sign is a nice touch. It will give them ample time to review the disclosures. Sometimes the client may have the disclosures signed when you arrive if they are comfortable with the information contained in your package. I hope this information was helpful and that you incorporate these strategies into your real estate business. It will not only increase your sales and referrals, but it will allow you to give better quality service to all your clients. Good luck and much success!

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