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What is a Pre-Listing Package?

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By : Kevin Wright    99 or more times read
A Pre-Listing Package is the most powerful impression you can make on a seller. This is a package of information letting the client know about you and your company. It also explains to them how you are best qualified for all their real estate needs. The Pre-Listing Package is a great tool used to get clients excited about you and your company before the first appointment. This package is commonly known as pre-sale packages, pre-listing packets or pre-purchase packages (for buyers).

It is strongly recommended that agents provide each client with a package prior to the actual listing appointment. Lets face it, the competition out there is tough and agents need a way to differentiate their services in the industry. You will not only differentiate yourself, but you will obtain more listings, income and referrals. By personalizing your package to meet your seller's needs, you are exuding professionalism and showing them that you actually care. It is also a good idea to have a company design a professional package for you. Creating a poorly made package detracts from your professionalism as a salesperson. A Pre-Listing Package should include the following information:

1. Introduction / Cover Letter.
2. Agent Resume/ Profile.
3. Team Profile.
4. Marketing Plan.
5. Sample Marketing Flyer.
6. Comparative Market Analysis (CMA).
7. Charts and Graphs.
8. Testimonials / References / Track Record.
9. Information on Preparing Their Home.
10. Common Mistakes Sellers and Buyers Make.
11. Selling and Buying Process Flow Chart.
11. Aspects of Buying and Selling.
12. Questions to ask other agents.
13. Disclosures.
14. Personal Marketing Brochure or Business Card.

A Pre-Purchase Package is similar to the Pre-Listing Package except that it is specifically for buyers. Not many agents provide their buyers with this information, which is a big mistake. All buyers should be given the same quality of service as the sellers. Unfortunately, many buyers go through a transaction confused and not fully understanding exactly what is going on. If you were a buyer and your agent didn't properly explain the home buying process, would you refer him or her new business? I would hope not.

Using this package is a great way to establish credibility and show clients that you value their business. Utilizing both packages will give you enormous leverage in any market by capitalizing on both sellers and buyers. Whatever your niche market or economic market, providing prospective clients with a professional package is a great way to set you apart and make securing their business much easier. Good luck and much success!

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