Real Estate Systems - The Road to Consistency in Your Real Estate Business- By: Michael Pollak
I've learned a few things about creating consistent results in your real estate agent business. It's not having that perfect lead generation method or even having that perfect script to use in appointments. While it won't hurt to have those things, using real estate systems in your business is the key to getting consistent results. When you use a system you are able to track your results to see where you can improve. If you take a step back and look at your lead generation efforts, do you have any way of knowing what lead generation method is yielding you leads, appointments, closed sales, or wasting you money? Successful agents use systems.
A real estate system is simply put as the way you do things, every single time. You'll find that any McDonald you go into is the same as any other one. The business has the same elements no matter which location you're in. This is because they're sticking to a system. Why? It gives them consistent results and a way to track results to improve.
It's actually simpler than you think to create a real estate system. Systems don't have to be complicated. You are already doing most of it. For example, you are using methods to generate leads. That's a real estate system. You may not have it written down somewhere as the step-by-step process you'll follow each time to work that method. Why? Most likely, because no one ever suggested it to you.
If you're anything like me, forgetful, you will benefit greatly from writing down your steps for a given lead generation method, from start to finish. Then, devise a way to track your results so you can review them from time to time. This will empower you with the ability to improve your systems. Otherwise, you get inconsistent results that lead to frustration and ultimately a loss of income.
Keep this in mind the next time you work on one of your lead generation methods. As you are actually doing the activities for that method, write them down along with the method you'll use to track your results. This, in essence, is your instruction manual for that method. I don't mean just write an outline. I mean really write the steps you take to carry out the method you use. As you are writing, you will begin to see things that may be missing. The very act of writing it down means that you are reviewing the system. This is what gives you the ability to improve it. If you don't know all of what you actually do to generate real estate leads, how can you figure out where to improve.
This process can be used to create any real estate system. To really be successful in real estate sales, your business should be run using real estate systems. That is how you will see the most growth in your business and your income.
Spend time each month reviewing your results and implementing actions to improve where you are weak. This will ensure you have consistent results that are always improving!
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Author Resource :
-Mike Pollak, Real Estate Trainer
The Agent Success Model