I mean, sure, if your readers are interested in a 3 bedroom, 2 bathroom home in Neighborhood X in City Y, maybe your latest blog post will be of interest to them. For most of the mortals casually visiting your website, it’s just another boring listing – something that takes them a tenth of a second to glance over and discard.
With an ever increasing number of real estate agents embracing the digital age, there has been a considerable amount of debate within the industry about the advantages of blogging. Most property professionals are aware of the importance of social networking, and the active blog is seen as an essential tool in the modern agent's armory.