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copywriting  Related Articles



  • Common Writing Mistakes Realtors® Make

     By:Carolyn Capalbo

    If you recognize any of these errors, chances are you’ve been perusing real estate listings or websites. There are many common mistakes that Realtors® make with those slippery English words. (Well, the first one isn’t that common, but it is funny.)


    In Category - Agents & Brokers
  • The Importance of Unique Copy on Your Real Estate Website

     By:Ted Guarnero

    People today have more access to knowledge than at any other time in history. They are suspicious of advertising and suffer from a surfeit of ads jumping up and down to get their attention. They have developed radar for copy that looks like an attempt to get their attention for attention's sake instead of giving them actual information.


    In Category - Agents & Brokers




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