So, what can you do to speed up your rankings? By practicing good SEO techniques such as having keyword-rich meta titles, unique content, and user-friendly architecture that keeps visitors on your site. It's also important to have reputable websites pointing to your site, ideally with optimized anchor text. And of course, you need time.
Clients appreciate it when you translate real estate-speak to real world-speak without making them feel ignorant in the process. Everything in the world that exists can be boiled down into something that the average person can understand. If you add entertainment to understanding, you will have the building blocks for a compelling blog that draws people in – even the people who are not looking for real estate or aren’t looking for what you’re representing.
Some people think that spelling well is obsolete or, at the very least, no big deal. And in many venues it isn’t. If you’re talking to a friend on instant messaging about your problems with 'selling Victoriun houses in the reseshun' nobody really cares. If you’re trying to sound like a professional on your website about the real estate industry, it matters.
If a prospective client is looking for information about local realtors, many of them look to the internet as a source of information to base their decisions on. The internet is a great place to start when clients are looking to find someone to represent them in the house buying or selling process, after all.
Websites are becoming the norm among progressive realtors around the country. In addition to displaying property listings for the various markets that you serve, it's also important to talk about current happenings in your local housing market, and introduce visitors to your company.
You are not just selling homes; you're selling a lifestyle in a community – get out there and tell people why it's such an awesome place to live and what's exciting about the real estate there and they will start thinking that you're a pretty awesome choice for their real estate transaction.
At present, most real estate agents have their own website and blog with which to connect to clients or potential clients online. There is, however, a huge discrepancy in the quality of realtor websites and blogs in regard to how pleasant they are to use.
The amount of information that someone can find out about you on the Internet can be scary. Some people have everything from their addresses to nude photos of themselves online. If someone puts two and two together… well, it could be very damaging if you want to maintain a professional image in the community.
Clive McLean, a downtown Toronto realtor, is experiencing great success from his series of video blogs, or vlogs as he calls them. His concept is quite simple. He has a camera mounted on the dashboard of his vehicle and films himself as he drives around town.
I mean, sure, if your readers are interested in a 3 bedroom, 2 bathroom home in Neighborhood X in City Y, maybe your latest blog post will be of interest to them. For most of the mortals casually visiting your website, it’s just another boring listing – something that takes them a tenth of a second to glance over and discard.
If you have a website now, take a look at how it looks and functions. There are many flaws that a site can have that make it less appealing to prospective clients, but some of them will just make them look elsewhere for a less irritating site to search for properties on. Remember that your website shouldn't just appeal to you; it needs to appeal to people who want to hire you.
When you are aggressively promoting your name and your business using all the social media you have available to you, keeping your activities private may not be the first thing on the list. However, because of the nature of the real estate agent’s job, it may be in your best interest to be a little vague about your exact whereabouts on Twitter, Facebook and other social media. There are many predators that use the Internet to identify and stalk people and real estate agents are no exception.
Many realtor blogs and articles are written so that you'd think that only professional couples, retirees, or Stepford wives buy houses in any given area. If this was the case, marketing would be far easier, trust me. The fact is though, that many different types of people buy homes and that any area in particular generally has a variation in the types of homes that it contains.
We loathe the 'sounds of spring' or 'softly falling water' that you delude yourself creates a 'peaceful atmosphere'. We despise bells, whistles, sirens, clicks and any other noise that you hope draws our attention to your featured listings or your contact page.
Oh, I get what you're thinking. You think that a pop up window will force people to contact you before they do anything else. You think that these leads will result in a sale because people want your listings so badly they just can't help themselves.
It does not place much of a premium on “borrowed” content at all. Write or pay someone to write up-to-date content about your areas of expertise and why they’re special. Not only will you rank higher for relevant keywords, you will also capture the interest of buyers who have spent the last hour on websites that all feature the same Copy/Pasted material.
If you are in any way involved in the social phenomenon that is Twitter, you will have some experience with the many ways that you can connect with people – even through a casual comment you can end up getting attention from people you would normally never contact. This is the power of Twitter. The power of this social networking tool can increase your client base and leads to a surprising degree.
However, when things become hairy is when you use your business blog or a blog that is traceable back to you in a way that attacks another person or people who believe in a different ideology. Not only this is bad for business, it could also potentially end up with a lawsuit, as the Fair Housing Act prohibits discriminating against people for race, color, religion, sex, familial status, national origin and disability when it comes to housing.
There is little to indicate that Kenna & Co. Real Estate has anything to do with the site besides a small reference link at the bottom, but it has managed to call attention to their business to the point where someone using the Highland Ranch Pets site has felt encouraged to seek them out.
Your blog can be looked at as an extension of your personality; it can be an ideal way to let your clients (or potential clients) get an idea about who you are as a person. Don't just blog about boring old stats, let people know what's going on in your area! The average person doesn't want to read a pile of graphs about housing statistics; they'd rather have you tell them in your own words.
If you are passionate, it will show in your writing, no matter how inexperienced a writer you may be. Readers of any kind can tell if you’re bored or just doing this so you’ll have some unique content on your page. If you’re not passionate about what you write, you won’t convey a very good impression on your blog. Don’t blog if you don’t enjoy blogging.
This social networking site has been derided as merely a vehicle for teens and tweens to let their friends know what they're doing every nine seconds, but has gained quite a following in all demographics. The most notable is the President, Barack Obama, whose Twitter page has over 800,000 followers and ranks second only to the actual Twitter site in a search for "Twitter" on Google.
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