Clients appreciate it when you translate real estate-speak to real world-speak without making them feel ignorant in the process. Everything in the world that exists can be boiled down into something that the average person can understand. If you add entertainment to understanding, you will have the building blocks for a compelling blog that draws people in – even the people who are not looking for real estate or aren’t looking for what you’re representing.
At present, most real estate agents have their own website and blog with which to connect to clients or potential clients online. There is, however, a huge discrepancy in the quality of realtor websites and blogs in regard to how pleasant they are to use.
I mean, sure, if your readers are interested in a 3 bedroom, 2 bathroom home in Neighborhood X in City Y, maybe your latest blog post will be of interest to them. For most of the mortals casually visiting your website, it’s just another boring listing – something that takes them a tenth of a second to glance over and discard.
Many realtor blogs and articles are written so that you'd think that only professional couples, retirees, or Stepford wives buy houses in any given area. If this was the case, marketing would be far easier, trust me. The fact is though, that many different types of people buy homes and that any area in particular generally has a variation in the types of homes that it contains.
Things that are controversial get talked about, and you have a better chance of someone linking to your post then. Don’t limit yourself to strictly real estate topics either; feel free to talk about important events in your area, national news, and personal opinions about current events, anything that might interest people. The more interesting your posts are, the more people will want to read them, and the more value they have.
Today, it seems like everybody and their dog has a blog of some sort. So, you think, what can a real estate blog do for me and my business? The answer is: a lot, if you are willing to put in the time and effort to make it so.
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