Some people think that spelling well is obsolete or, at the very least, no big deal. And in many venues it isn’t. If you’re talking to a friend on instant messaging about your problems with 'selling Victoriun houses in the reseshun' nobody really cares. If you’re trying to sound like a professional on your website about the real estate industry, it matters.
We loathe the 'sounds of spring' or 'softly falling water' that you delude yourself creates a 'peaceful atmosphere'. We despise bells, whistles, sirens, clicks and any other noise that you hope draws our attention to your featured listings or your contact page.
Oh, I get what you're thinking. You think that a pop up window will force people to contact you before they do anything else. You think that these leads will result in a sale because people want your listings so badly they just can't help themselves.
It does not place much of a premium on “borrowed” content at all. Write or pay someone to write up-to-date content about your areas of expertise and why they’re special. Not only will you rank higher for relevant keywords, you will also capture the interest of buyers who have spent the last hour on websites that all feature the same Copy/Pasted material.
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