On the downside, it's also easy for others to promote an agenda which can be highly damaging to our interests. In both our business and social lives, we might find that our good name is being sullied by professional competition, or personal attack.
The amount of information that someone can find out about you on the Internet can be scary. Some people have everything from their addresses to nude photos of themselves online. If someone puts two and two together… well, it could be very damaging if you want to maintain a professional image in the community.
Many professional people in a variety of different vocations use online networking sites that are open to the public as their business presence online and a private account that is closed to everyone but their family and close friends as their personal account where they can express themselves freely. This strategy allows them the freedom of expression while still maintaining their professional image that is so productive for gaining new clients.
One such instance is that of Horizon Realty Group, "one of Chicago's premiere [sic] apartment leasing and management companies." Former tenant, Amanda Bonnen, made a Twitter post in reply to one of her 20 followers that said "You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."
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