Real Estate developers in New York now intend to use social media to block campaigns that oppose their developments. This is after a development was blocked in Long Island due to developers' unawareness of social sites.
It isn't news that technology has drastically changed the way we communicate with each other on a personal level; email, texting, Tweeting, and Facebook are allowing us to keep in touch at a level that was unheard of a decade ago. These innovations are ideal for people who just have to let everyone know what they are doing during each moment of the day, and it seems as though some of us would be lost without them.
That's what your Facebook Page is for. For every business post on your personal Facebook page, you should have several personal posts. Your profile is for your interests, your hobbies, your frustration with the construction going on next door. Keep it professional if you're going to have colleagues and clients connected, but talk about what's going on in your life. Have an opinion about stuff!
More and more real estate professionals are making a point to use social media sites like Twitter. Several large corporations say Twitter keeps them in touch with their customer base. When written properly, microblogs create curiosity in readers and drive traffic to sites.