Real Estate developers in New York now intend to use social media to block campaigns that oppose their developments. This is after a development was blocked in Long Island due to developers' unawareness of social sites.
Clients appreciate it when you translate real estate-speak to real world-speak without making them feel ignorant in the process. Everything in the world that exists can be boiled down into something that the average person can understand. If you add entertainment to understanding, you will have the building blocks for a compelling blog that draws people in – even the people who are not looking for real estate or aren’t looking for what you’re representing.
Make sure there is a working link back to your site. Whenever you post a comment, send out a Tweet, or add an update to your Facebook page, test your personal, or signature link to see if it goes to your website as it should. If it doesn't, correct the situation immediately.
That's what your Facebook Page is for. For every business post on your personal Facebook page, you should have several personal posts. Your profile is for your interests, your hobbies, your frustration with the construction going on next door. Keep it professional if you're going to have colleagues and clients connected, but talk about what's going on in your life. Have an opinion about stuff!
A large number of people who are drawn to the real estate profession are outgoing, goal-driven, and personable—thus natural-born networkers. However, there are also agents that can be placed more on the introverted side of the spectrum, for whom networking is a mysterious, intimidating thing.
More and more real estate professionals are making a point to use social media sites like Twitter. Several large corporations say Twitter keeps them in touch with their customer base. When written properly, microblogs create curiosity in readers and drive traffic to sites.
With an ever increasing number of real estate agents embracing the digital age, there has been a considerable amount of debate within the industry about the advantages of blogging. Most property professionals are aware of the importance of social networking, and the active blog is seen as an essential tool in the modern agent's armory.
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