If you are in any way involved in the social phenomenon that is Twitter, you will have some experience with the many ways that you can connect with people – even through a casual comment you can end up getting attention from people you would normally never contact. This is the power of Twitter. The power of this social networking tool can increase your client base and leads to a surprising degree.
One such instance is that of Horizon Realty Group, "one of Chicago's premiere [sic] apartment leasing and management companies." Former tenant, Amanda Bonnen, made a Twitter post in reply to one of her 20 followers that said "You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."
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